PPC Management Services
Are you running paid ads on Google, Bing or social platforms? If not, you may be leaving money on the table. According to a study by Nielsen, the average ROI for paid ads across all industries is $2.87 to $1. In the eCommerce space, that average ratio goes up to $4 to $1. Here at NextLeft, we know how to generate ROI from paid ads of all types and drive results to improve your bottom line.
What is Pay-Per-Click Advertising (PPC)?
Pay-per-click is an online advertising model where a business pays to have an ad placed on a platform and is charged a fee for every click to that ad. These ads come in the form of banners, text or images that usually appear near the top or on the sidebar of webpages.
There are also other models for paying such as cost per thousand impressions (CPM) or cost per action (CPA). Some of the most common platforms for PPC include Google, Bing, Twitter, Facebook, and Instagram.
The Components of Our PPC Services
At NextLeft, we have experience in all aspects of PPC. We offer a wide range of pay-per-click services, including:
Google Ads Management
Google Ads (formerly Adwords), is one of largest online advertising platforms on the internet. We have experience running Google Ads for all types of companies and niches.
Are you advertising on Google’s Display Network? Let us help you with your next display campaign today!
Are you advertising on places like Pinterest or Instagram? We can help manage any of your paid campaigns on any social media platforms.
If you don’t need management but want help with strategy and direction for your paid campaign, we can happily provide ppc consulting services.
Who Needs PPC Services?
Knowing that paid ads have visibility at the top of the page and can have high conversions rates, pay-per-click advertising is a great option for many businesses.
Especially for businesses that have high lifetime customer values, are looking to break into the market or have high margins, PPC is a must.
Pay-per-click ads are only as successful as the team and strategy behind them.
Simply running paid ads isn’t enough. You need a team who is doing keyword research, compiling negative keywords, writing solid ad copy and crafting clear calls to action.
With these vital steps, you may be spending money for your ads to go nowhere. Contact NextLeft and let us audit your paid campaign today!
The technology we work with
Turning content into customers…
You’ve got questions? We’ve got answers.
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It’s simple… in-house marketing teams can’t do it all, but in order to compete in today’s market they need to. That’s where valuable, sustainable, and trusted partnerships are vital. At NextLeft, we only partner with in-house marketing teams to accelerate marketing efforts and maximize growth. This is what we do best.
Together, our senior digital marketers and your in-house leads, partner to create a lay a foundation, create a sustainable path forward, and ever-improve along the way. Our work is catered to you so that a partnership reduces your workload, not increases it. Just like that… viola! No more unnecessary stress because together we can achieve more.
What can NextLeft do for me?
Today’s consumers are on-the-go and want useful, relevant information on demand. To win in today’s competitive market, your business needs to be visible in top search engine results, provide consumers the information they are searching for, and establish trust. Not a short order… we know. Luckily, we have a plan (& we know it works).
First, before we take on any client at NextLeft we conduct a complimentary website audit. This in-depth audit of your site takes a look at overall site health, technical recommendations, competitor analysis, preliminary keyword research, and highlights big opportunities for online growth. Next, after we review the audit and get feedback, our team creates a proposal that includes strategic recommendations, services, and a timeline. Finally, once you decide to partner with us you are assigned to a pod (your new 2-4 person marketing team extension) that will be on your account for the duration of our partnership. This team will get design and execute your plan while providing ongoing support, transparency, and communication along the way.
How do I know if NextLeft is right for me/us?
We partner specifically with in-house marketing teams, however, sometimes there are unique exceptions. Not sure? Let’s talk it out in the discovery phase. If we aren’t a match, we will give you industry advice on where to go- free of charge.
How does NextLeft manage workflow internally?
At NextLeft, we have a unique workflow because of our pod structure. Each client is assigned to a pod that is composed of a senior client service account manager, as well as, an SEO specialist and/or a paid media account manager.
Why not just hire someone internally?
Sure, you can build the machine yourself, but we don’t recommend it for a few reasons.
The time, effort, and amount of resources you’ll spend to try and find the perfect team to effectively support your business objectives, plus getting them up to speed, paying for the necessary tools (which we already have), and ramping up your own machine far outweighs the cost of partnering with NextLeft.
Want to explore this further? We wrote an article on ROI for hiring in-house vs. agency here. Happy to help!
Do you offer childcare?
Unfortunately, no. However, we will give you time back with your loved ones by simplifying marketing and taking a whole lot off your plate!
How much is this going to cost me?
Just like there is no one-size-fits-all marketing strategy, we don’t have one-size-fits-all pricing for our services. We create custom strategies for each client and work with you to determine what budgets are needed to reach your targets and goals.
That said, there are general minimum budgets needed to really see results. We recommend a minimum monthly budget of $6,000 for ongoing SEO and industry standard for Content Marketing is 25% of annual marketing budgets for production and promotion.